Be The Market Leader

Are you a start-up wanting to get noticed and grow?

Or are you an established brand that's needing a refresh, to stand-out from the crowd and be acknowledged as the experts you are? Or to pivot in a new direction or simply get clarity on your business and brand strategy?

Your brand is an important driver in your business performance and as a Brand Strategist I can help you to:

  • Get a competitive edge
  • Add value to your business
  • Guide team, stakeholders and customers
  • Deliver on your promises
  • Define, enhance and grow your reputation

This is how...

Build a Brand

I cannot iterate enough, that your brand is key to your success.

As the world becomes a busier place with more and more distractions, it can feel impossible to stand-out, but you can. How? By creating a powerful brand.

What is a brand?

"The brand is the bit of the business that you fall in love with, connect with and feel a sense of belonging to. And it's not in one department or activity, it's in the very fabric of your organisation" Natalie Montagnani

But the problem that I see with many organisations is a lack of clear communication, not only with customers, but even with its own staff or stakeholders.

Many do not have clarity on the vision, mission or purpose of the organisation, which are key brand foundations.

How I Can Help You

I empower businesses by going back to the drawing board to redefine and refocus their brand strategy from it's very roots. So that you can:

  • Attract more of the right customers for your business, or target a new market 
  • Improve customer engagement, increase customer satisfaction and create loyal, legacy customers 
  • Increase donations and supporters
  • Become (or remain) the leader in your marketplace
  • Be seen as a thought-leader
  • Create a powerful community
  • Rebrand or pivot after purchasing another business
  • Engage with your staff, creating an inclusive, nurtured culture and attract a higher calibre of employee
  • Prepare your business for sale
  • and much more...

By working through my Brand Builder model, we can clearly see where there may be opportunities to improve your brand, brand assets and marketing strategies. 

Brand Auditing

I can audit your brand to help you to fill in the gaps. This can include some or all of the following areas, depending on your needs:

Internal brand strategy

Brand Foundations: Values, vision, mission/roadmap, purpose/why, company culture/employee surveys

Marketplace: niche, ideal customer personas, competitor analysis, customer research, focus groups

Messaging: key messages, strapline, brand story

 

External brand strategy

Brand Styling: Brand persona (personality), style and positioning, brand elements (colours, shapes, fonts).

Brand assets: Materials (brochures etc), business website, online presence and social media performance

Customer experience: customer care, customer journey and sales process

Promotional strategies: PR, social media, advertising, email marketing, SEO, funnels, lead magnets


Who I Work With

More often then not, I work with the founders or Directors of an organisation. I can also work with senior management teams and in-house marketing, to create a powerful vision, brand and implement strategies that will take you to the next level.

Contact me today to arrange an initial chat about your needs and for pricing information.

Adam Huttly

Director of Red-Inc, The UK's Leading Sustainable Office Supplies Company

At the time of being introduced to Natalie Montagnani, Red-inc was again at full capacity but had existed under the radar going about its day to day job, putting down firm roots and procedures, and carefully moving forward.

We knew it was time to shout about what we were doing, in particular as the brands and companies we had already signed up were very high profile and we felt other could benefit from our offering, but we need expertise and advice. 

Instantly on meeting Natalie we knew she was the right person to help take our brand and reputation forward. Above all she mirrored us with her upbeat and enthusiastic personality. The connection was instant, they were honest and took time to understand us and the company and our expectations of results and outlined a clear and concise budget. 

We have already seen an increase in activity and brand awareness and I'm confident that Natalie will be instrumental in helping us get to the next level.

"The brand is the bit of the business that you fall in love with, connect with and feel a sense of belonging to. And it's not in one department or activity, it's in the very fabric of your organisation" Natalie Montagnani

Simon Wilkinson

Director of Botting & Co Chartered Accountants

Natalie has made a significant contribution to our firm’s success over the last few years. In particular she has revolutionised our marketing techniques and enhanced our market brand.

Her knowledge of online marketing has been invaluable to our growth prospects and the combination of her enthusiastic personality and ability to make us think outside the box, has yielded impressive results despite the difficult economic climate.