Build a Brand Not a Business

There are millions of businesses in this world, but significantly fewer brands.

What do I mean by this? Simply that a brand is so much more than just providing a service or product. It goes back to you as the founder, and why you wanted to set the company up, what drives you, what you stand for and how you connect with your customers.

A brand is the very heartbeat of a business, and this is where you must begin when starting up.

To help my clients, I have used all of my 20+ years of experience in marketing, having worked with hundreds of businesses to create my Brand Builder™ method.

This is a simple, yet detailed process which I guide my clients through to create authentic, powerful brands.

The Brand Builder™

STEP 1 - The Foundations

A deep-dive to unearth your true vision, mission, values, experience, knowledge, USP's and strengths, to name but a few. All of which will make your brand authentically you and will show you just how powerful you are so that you can move forward with confidence.

STEP 2 - Marketplace

It is essential to know your clients, your market and your competition. You cannot distinguish and create a powerful brand, if you are not fully aware of who you are wanting to serve, their needs and wants, and who you are competing against.

STEP 3 - Communications

So this is where we hone how you are going to communicate your brand to the world, through your words, strapline, mission statement, key messages to name but a few.

STEP 4 - Communications

So this is

 

Ok, so now you're ready and it's time to sell and start shouting about your business to the world!

I can work with you to create a simple marketing strategy that is in-line with how much time and budget you have to invest, and also what results you are looking to achieve.

The important thing is to create a strategy that enables you to be consistent in your promotion, that's manageable and doesn't overwhelm you.

We can also discuss outsourcing, supplier selection and management.  

Click the button below and get booked in for a free discovery call with me to see how I can help support you.

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