Business Coaching for Women
As a mentor and coach I primarily support women with their personal brand's (coach, consultant, author, therapist or influencer).
You want to serve and live your purpose, but you also need clients and to do that you need to be seen as the expert that you are.
But once you've had a browse on social media, imposter syndrome kicks in and you can't see how the world needs you...but trust me, they do. There is no-one like, no-one has lived your life and no-one has your story. You are unique, and that's what I can help to draw out and celebrate, so that your ideal clients can find you, like a beacon in the dark.
Build a Brand not a Business
But how? Social media is jam-packed full of people competing for our attention - all purporting to be the 'leading' expert in their field. It can be incredibly daunting and imposter syndrome can disable us before we even get going. But don't worry, there is a solution...
By creating a powerful brand you can create a competitive advantage that puts you head and shoulders ahead of the pack.
Too often, a new coach or consultant will create a nice looking logo, website and social media presence, blending in with everyone else and then wonder why they're not getting a flood of enquiries. Yes, you really can be the best kept secret on the internet, and who wants that?
This is where you need to go back to the beginning and look at your brand, which is why I created my Brand Builder model.
A brand is so much more than the outer layers you see for a business, like your logo and website. By far the larger, more important part is the very reason you are doing what you're doing. You need to ask yourself questions like what is your 'why'?
Then once, you've worked out the foundations of your personal brand, you need to create a promotional campaign that will help you to get your personal brand message out into the world.
All absolutely do-able, but you have to put the time and effort in at the beginning and have a solid strategy.
But it's hard to do for ourselves isn't it? Even though there's so much information about marketing on the web, it would take a lifetime to find and digest it all, and by then think of all the opportunities you'd have missed out on.
There is also a lot of soul searching that needs to take place to create your brand, and the difficult part is that your mind will often play tricks on you, trying to make you play small, play safe, or even tell you you're not worthy.
Imposter syndrome has held back so many, and all of this mind BS is something that a business coach like me can help you overcome.
Together we can go through my Brand Builder model to clarify and create a truly authentic, personal brand that your clients will love, and a powerful marketing strategy that will have people clamouring at your door, asking you to speak at their events!
If you get your brand right, getting new clients, media attention and being seen as an expert, will be a breeze. If not, you will feel stuck, frustrated and overwhelmed, as you watch your competitors receiving their awards, speaking at top events and publishing their best-selling books!
Working with a business and mindset coach like me makes the branding process easier, faster and much more effective. I have spent over 20 years honing my knowledge of PR & Marketing - and helping people just like you to be successful.
I will be a sounding board, offering a fresh perspective and an unbiased view. I will keep you on track and help you to deal with any obstacles you may face on your journey.
- Create a strong, conscious brand that will not only help you stand-out from the crowd, you'll be unstoppable. This may include creating a methodology, processes or packages which are unique to you
- Look at your brand assets (website, logo, messaging) and ensure they set you apart
- Get a simple, yet powerful promotional strategy in place
Performance Coach & HR Guru
Natalie is extremely knowledgeable, has an infectious passion and since meeting with her I feel my business has been revolutionised. I am excited again about my business, and no longer scared or afraid about the direction I am headed in. We are also attracting an abundance of new enquiries from exactly the kind of customers we want to work with. Would highly recommend Natalie to any small business that is struggling to get clear on their ideas and figure out a clear structured plan.
I can’t recommend Natalie highly enough! 8 years ago she encouraged and helped me to start my own business and it’s the best advice I was ever given. Then along the road, she's been my go-to for support and quick-fire advice when I've needed it. Natalie is a fantastic mentor and is truly passionate about helping entrepreneurs reach their goals, whether personally or professionally. I can't recommend her enough to anyone starting out or wanting to get more business.
Highly Specialist Speech and Language Therapist
Natalie was recommended to us when as a company we experienced a drop in our referrals due to having increased our fees. We have found that since taking on Natalie's advice not only has our referral rate returned to what it was previously but that we are also achieving the higher fee rate.
We are very grateful to Natalie for this and value having her support in our business as we develop and move forwards!