How to Write a Lead Magnet that Converts Masterclass

With Q&A

Friday 25th November at 10am


Only 3% of your audience are ready to buy now.

Which means if you don’t have a way to capture their email address, you’re cutting off your opportunity to be seen, to serve your clients, impress them and eventually turn them into a buyer.

Getting their email address means you can build a list. And building a list is the single most important cornerstone of your marketing – and ultimately your growth – efforts.

But how do you get their email address?

You deliver something of value that they want and are willing to swap their email address for. (Also known as a lead magnet, opt-in, freebie or giveaway.)

The first stumbling block for many online entrepreneurs is WHAT to create their lead magnet on and HOW to write it up. And that’s what we’ll focus on in this session...

In this masterclass you’ll learn:

  • 7 ways to pull ideas straight out of your head onto paper (so that you’ll have enough ideas for 10 lead magnets!)
  • How to choose a catchy headline (the SINGLE biggest factor in whether your lead magnet gets downloads)
  • How to write it up (a step by step approach which will get you past your blank-page-terror)

About Heidi:

Heidi helps online entrepreneurs (coaches, consultants, course creators and membership owners) get more leads by building an audience of ideal clients.

She does this by creating (or helping you create) impactful marketing assets which convert - a lead magnet, a sales page, an email nurture sequence, or an entire marketing funnel - and by teaching you how to deploy a solid content strategy that brings your clients to you through these assets.

She writes, designs and builds sales pages that resonate with your ideal audience.

With over 20 years in marketing and PR She is a copy specialist that knows how to uncover your genius and translate it for your audience.

Don't miss out on this invaluable Masterclass on Zoom which includes a Q&A.

To access it you need to be in the IGNITE Mastermind group which is only £48pm and you can cancel at anytime - for more information and to join click the button below...

IGNITE Mastermind

IGNITE Monthly Member Meet Up

For Women in Business
Wednesday 30th November
at 12.45pm

This monthly networking event is for those in the IGNITE Mastermind, but you are more than welcome to attend twice before deciding whether or not to join.

There is no fee to attend and on the day, you simply pay for your own drinks/food.

This month we will be meeting at the fabulous Parsons Table in Arundel, West Sussex.

If you've not been before, you're in for a culinary treat! Lee, the chef and co-founder with his wife Liz, was a chef at Claridges and Le Manoir aux Quat’ Saisons, as well as other high end hotels before opening his own restuarant.

You are welcome to attend our meet ups twice as a guest before deciding if you wish to join the IGNITE Mastermind.

To book your place, join our Facebook community below...

Hope to see you there!

Join IGNITE Facebook Group