I cut my teeth in big business managing multi-million marketing budgets, and did everything from hiring celebrities such as Jamie Oliver for a product launch to managing multiple PR agencies across EMEA (Europe, Middle East and Africa). But despite the budgets and the glamour, I wasn't happy and I craved freedom and flexibility in my life and my work.
So in 2005 I took a redundancy package that was offered, as they were downscaling and closing the office I worked in, and set up my own marketing agency, Page Marketing. I wanted to work with passionate owners of start-ups and SME’s, and help them to realise their visions and grow using simple, yet powerful marketing strategies.
But it wasn't plain sailing I can tell you...I experienced all of the setbacks and barriers you can imagine - including a personal health crisis and the 2008 financial crash. But sometimes at our worst times, comes our greatest growth as an entrepreneur.
Understanding the importance of personal development and mindset was a complete game changer, and I even trained as an NLP Practitioner.
I then went on to successfully build a team, serve hundreds of businesses. Enabling me time to volunteer for the amazing Cherie Blair Foundation.
But when I took time off to have my two little girls, I realised something profound, I was ready for a change. I wanted to get more personal with clients, by becoming a mentor. Helping others to create a business and life by design in the same way I had done.
I also wanted to focus on helping businesses with brand strategy. Why? Because marketplaces have become flooded and competition is at an all-time high. There are no longer the barriers to entry that there used to be for starting a business. Which is why, if you want to stand out from the crowd, your brand is the key to achieving that.
I also have a passion for supporting female entrepreneurs, which is why I established IGNITE Empowering Women in Business Community & Membership.
I am also a fellow of the Chartered Institute of Marketing (CIM).
If you like to talk to me about how I can help you, book in for a discovery call here.